Jeremy Castillo of Affnook interviewed Alina, Game Producer at Trifecta Gaming, at SiGMA Euro Med 2025. During the interview, Alina had an in-depth talk with Jeremy about the creation of games, the role of creative leadership, and the ambitious plan that Trifecta Gaming has for the upcoming year.
The interview provides a rare insight into how the integration of creative design and technical disciplines is incorporated in modern gaming companies.
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The Growing Role of a Game Producer
Alina plays a bigger role than just maintaining a schedule for production. She directs the entire lifecycle of the games. Her work includes production-execution-refinement of ideas, giving creative directions, technical execution, and bringing out the outcomes Trifecta Gaming foresees.
Her daily responsibilities highlight a broader shift in how games are being developed. Today’s producers must be fluent in art direction, user psychology, analytics, and emerging market trends to effectively guide a project from concept to completion.
They act as binding agents of a cross-functional team, and there is cohesiveness of design, engineering, marketing, and player expectations. This holistic leadership, according to Alina, is now necessary to any studio that wants to remain competitive.
Trends Promoting Creative Innovation
Among the tasks that Alina performs is studying the trends in the industry and culture. This helps her discover new inspiration for gameplay concepts. She said she was always in touch with the global discourse, which enables the team to create games that immediately find an appeal with players.
She does this by using some form of visual storytelling, creating new reward systems, or using hybrid mechanics, which is a mix between casual and competitive play.
In such a competitive gaming market, emotional relevance and relevant themes are the only way to be noticed. What makes Trifecta’s games stand out is the invention of games that not only entertain but also appeal to current moods, cultural references, and anticipations of the players.
Thematic Releases: A Strategic Approach
Game releases were also discussed with Jeremy, where he used the example of Thanksgiving as a seasonal release. To which, Alina confirmed that certain concepts will be developed next cycle.
Releases that are event-oriented, like a holiday, a festival, or a world event, tend to explode in popularity. They also evoke a sense of anticipation, but more than that, they evoke emotional associations of holidays and events around the world taking place in players.
The Roadmap of Trifecta Gaming: 30 Games and Counting.
The largest project undertaken by Trifecta is its decision to launch over 30 games within the next year. This by far will be a big step towards production at high speed. Such growth is not only an increase in demand, but also a scaling policy.
It is the policy that the company reinforced with the help of a well-developed creative pipeline and efficient production processes. The company has a list of games consisting of slots as well as hedge games, which appeal to a broad range of players who value diversity and convenience.
All releases will be aimed at combining distinctive narratives with user-friendly interfaces, which is an approach that has been inspired by the best practices of the top game studios in the world.
Growth and Networking at SiGMA Euro Med 2025
Conferences such as the SIGMA Euro Med, as Alina has pointed out, play a crucial role in the development of businesses. They are not as large as the international expos, yet they are useful nonetheless in forming quality relationships and partnerships, which will foster innovations.
Through these conferences, producers and studios are able to identify opportunities for collaboration, acquire new technologies, and compare their strategies with those of other industry players. Therefore, to contribute as a part of the modern gaming ecosystem.
Malta: The European Hub of iGaming
Alina has been residing in Malta for more than 11 years. She is also one of the representatives of the eclectic society of professionals that turned the island into a booming iGaming centre.
Malta is home to some of the most successful game developers, studios, and operators in the world, thanks to its multilingual and technologically advanced workforce and a positive regulatory atmosphere.
The conversation that she had with Jeremy on local languages was a reminder that the cultural diversity of the area continues to attract and retain talented individuals in all other fields, like artists and animators, producers, and engineers.
The Future of Trifecta Gaming: Imagination, Stability, and Society
Trifecta Gaming is anticipating three major pillars as per its strategy, and these are: creativity, consistency, and community. The company is empowering the production team to experiment and utilize knowledge based on data. Why? This will put the company in a position to continue its growth in a highly competitive market.
The interview with Alina has emphasized that Trifecta does not just make games but creates experiences that are not only emotionally stimulating but also technologically perfect.
With the transformation of the world of iGaming, studios like Trifecta Gaming are showing how entertainment will be in the future, balancing both artistry and analytics. With more than 30 games to publish, Alina and her team are just getting started!
What was discussed at SiGMA Euro Med 2025?
At SiGMA Euro Med 2025, Jeremy Castillo interviewed Alina about game production, creative leadership, industry trends, and Trifecta Gaming’s ambitious roadmap for the coming year.
What does a Game Producer do in modern iGaming studios?
A Game Producer today manages cross-functional teams, aligns creative and technical departments, studies player psychology and trends, and ensures games are delivered on time with high quality.
Why is Malta important for the iGaming industry?
Malta is considered a European iGaming hub due to its strong regulatory framework, skilled multilingual workforce, and concentration of leading studios and operators.
