iGaming Club Malaga is a series of global networking events that bring together affiliates, operators, and B2B providers from the gambling industry under one roof. The aim is to promote collaboration and to encourage meaningful interactions within the industry.
At IGC Malaga 2025, Jeremy Castillo, Sales Head, EU Affnook, had an insightful chat with Aleksandra Drigo, Director of Business Development at SEOBROTHERS.
The conversation focused on the company’s growth journey, collaboration with Affpapa, and future expansion strategy.
Who are SEOBROTHERS?
When Jeremy asked Aleksandra to describe what SEOBROTHERS does, she explained, “We work on traffic.”
While Aleksandra has been in the affiliate and iGaming field for almost seven years, she has been working with SEOBROTHERS for the past three years.
Founded in 2018, SEOBROTHERS is an SEO company with various multinational websites. They help create full-scale projects that perform in the iGaming niche.
The company helps brands enhance their online visibility and makes them achieve top rankings with the help of tools and tailored strategies that they offer.
Creating highly successful websites is another service that they provide. With their services, they promise content development, brand management, content traffic optimization, and a full-cycle SEO workflow.
They also exhibit their team of operators that combine their SEO knowledge and profound understanding of the iGaming sector. This makes their approach more personalised, which leads to more measurable and lasting outcomes.
Experience with Global Events
As Jeremy asked Aleksandra about her experience with Affpapa events, she revealed that SEOBROTHERS and Affpapa share a long-standing association built on trust and collaboration.
They have been in good relations with Affpapa for the past five years. “We are trying to support them from the beginning,” she said.
This sense of partnership reflects on SEOBROTHERS’ commitment to contributing to the broader affiliate community and developing meaningful industry connections.
When asked about their plans to attend other global conferences, Aleksandra shared that, “We are looking forward to attending IGB London, SiGMA Malta, and SiGMA Rome.”
It becomes important to attend these events because they serve as a key opportunity to strengthen relationships, explore business opportunities, and showcase the brand’s influence in the international iGaming community.
Prediction for the iGaming Industry
For Aleksandra, the future of the industry will be full of growth, as it always is. She further went on to talk about the idea of expanding into multiple geographies and not restricting oneself by sticking to one region.
She backed her statement by elaborating on how they too aim to explore the market beyond the European region. This is because their focus is on increasing traffic from different geographies.
Even though SEOBROTHERS is already an established company with SEO traffic, they are still eager to explore and experiment with more markets across the casino and betting verticals.
When discussing casino-focused plans, Aleksandra emphasized that she would like to explore Tier 1 places.
“We already work in Poland, Hungary, Portugal, and Canada. We would also like to explore Austria and Denmark for our new websites,” she added. “Switzerland is another potentially strong market that we aim to explore.”
Additionally, she discussed the current market they have and their aspirations to capture new opportunities in the betting field.
She shared how, while they have already made their mark in the European market, they would now want to focus on the African and South Asian spheres. “We would like to explore something new, like Senegal, Pakistan, Egypt, and Bangladesh. Now we are looking for something totally different.”
This shows how the company seeks to create an impact in the iGaming market on a larger scale and strengthen its global footprint.
Final Thoughts
Aleksendra’s insights at IGC Malaga 2025 highlight SEOBROTHERS’ commitment to progress by not just maintaining what they have already established but by pushing themselves and expanding their horizons.
By uncovering new opportunities across the globe with a data-driven approach, the company continues to set a benchmark for affiliate growth and innovation.
