IGB Barcelona 2025 was buzzing with energy, and amidst the hustle of exhibitors, attendees, and industry leaders, Mukul Kaushik, Chief Revenue Officer at Affnook, had the chance to sit down with Faruk Aydin, Chief Revenue Officer at Revpanda Group. The conversation gave an insightful glimpse into the evolution of digital marketing, affiliate traffic, and content creation in the iGaming industry.
A Busy But Exciting Event
The day at IGB was nothing short of exhilarating. Faruk shared that the venue was packed, with multiple events running concurrently, including ICE, which meant walking tens of thousands of steps just to meet potential clients and partners. “Yesterday, I had about 25,000 steps,” Faruk laughed. “It’s been busy, but I love it.” Mukul admitted he only managed about 14,000 steps, joking about being beaten by Faruk in this unofficial step competition. This light-hearted start set the tone for an engaging conversation.
Who is Faruk Aydin and What Does Revpanda Do?
For those who may not know Faruk, he is the Chief Revenue Officer at Revpanda Group, a conglomerate that has its hands in several key areas of the digital marketing and iGaming ecosystem. Faruk explained that Revpanda operates as a group of companies, including a leading, award-winning digital marketing agency and a newly acquired media company called Web Pont Media.
“Through Web Pont Media, we offer high-quality affiliate traffic across various geographies,” Faruk said. “If a company needs organic traffic to boost their website, improve rankings, or create better content, they can reach out to us.” This acquisition has expanded Revpanda’s offerings, making it not just a marketing agency but also a comprehensive digital solutions provider for businesses looking to scale online.
The Launch of Ronda Live
One of the standout initiatives from Revpanda is Ronda Live, a weekly show inviting top voices in the iGaming industry to share their insights. Faruk described it as an opportunity to engage directly with industry leaders, exchange ideas, and showcase innovative strategies. “We invite top people in the industry, like yourself,” he told Mukul, highlighting the importance of collaboration and shared knowledge in the sector.
This kind of engagement, Faruk emphasized, is crucial in an industry that is fast-moving and highly competitive. Platforms like Ronda Live allow companies to build credibility, establish thought leadership, and maintain a pulse on industry trends.
Inspiration Behind Nuke Talks
Mukul acknowledged that Revpanda’s approach was a source of inspiration. It was this very innovation that encouraged the launch of Nook Talks, a short-form video content series aimed at bringing actionable insights to professionals in the affiliate and iGaming world. “You’re an inspiration,” Mukul said. “Your work with Revpanda and Ronda Live inspired us to start Nook Talks.”
The conversation between the two leaders highlighted the importance of sharing knowledge and building platforms that help others grow. For Faruk, it’s about creating spaces where learning and networking happen organically, whether through video series, podcasts, or live sessions.
Growth and Expansion
Faruk reflected on the growth Revpanda has experienced since 2024. He shared that the company is attracting larger clients and more diverse prospects, which is a testament to its innovative approach and comprehensive service offerings. “It’s amazing to see how the company is growing,” Mukul noted. “You’re bringing in bigger clients and expanding the horizons of what a digital agency can do.”
From handling translation services to managing affiliate campaigns and generating quality leads, Revpanda is positioning itself as a full-service partner for digital growth. This holistic approach is increasingly valued in the iGaming industry, where companies are looking for reliable partners that can handle multiple aspects of online presence and performance.
Why Revpanda is a Go-To Agency
During the discussion, it became clear why Revpanda stands out. Faruk emphasized that whether a client needs content creation, SEO, affiliate traffic, or lead generation, Revpanda is capable of delivering high-quality, tailored solutions. “We cover a lot of different areas,” Faruk explained. “And the goal is always to provide measurable results that help our clients grow.”
Mukul reinforced this point, highlighting that anyone in need of a media agency that goes beyond the basics—offering strategic insight, lead generation, and innovative solutions—would find a partner in Revpanda.
The Human Touch in Digital Marketing
Beyond the technical capabilities and innovative tools, the conversation also underscored the human aspect of digital marketing. Faruk and Mukul shared laughs about their step counts, discussed the challenges of navigating large events, and reflected on the importance of building relationships in the industry. This personal touch, combined with technical expertise, is what makes partnerships with companies like Revpanda truly valuable.
Looking Ahead
As the event wrapped up, it was evident that Revpanda is not just keeping pace with the fast-moving digital landscape but actively shaping it. Through acquisitions, innovative initiatives like Ronda Live, and a comprehensive suite of services, the company is helping clients achieve growth while pushing industry standards forward.
Faruk’s insights at IGB Barcelona 2025 remind us that in digital marketing and iGaming, success is not just about technology—it’s about people, partnerships, and the willingness to innovate. Companies that embrace these principles, like Revpanda, are setting the bar for what’s possible in the industry.
Final Thoughts
IGB Barcelona 2025 was a busy, exciting event, but conversations like the one between Mukul Kaushik and Faruk Aydin make it clear that the future of digital marketing in iGaming is bright. With thought leaders sharing insights, innovative platforms emerging, and a focus on both human connection and technological advancement, the industry is poised for continued growth and transformation.
For anyone looking to navigate the evolving digital landscape, Revpanda Group proves that a combination of expertise, innovation, and relationship-building is the key to sustainable success.
