Jeremy Castillo of Affnook interviewed Anna Serheieva, the Head of Partnerships at Onlyplay. The discussion was about innovation, career development, and the future of interactive gaming.
Onlyplay is a firm that continues to redefine digital entertainment. Its mission is straightforward but strong: to provide current and future players with a gaming experience that they will remember.
With Innovation at the Core
Anna responded with passion when she said, “Innovation is our core value”. Onlyplay is not a typical game provider; it is an innovative force that creates its own mechanics and novelties that are not limited to the classic slot game format.
The firm takes an interest in knowing the future aspirations of the new generation of players. To do this, it employs technology and innovation to provide amusing and futuristic products.
They do not simply develop games, but rather aim to make them exciting, captivating, and fun to play. It can be by reinventing bonus rounds, new mechanisms, or replicating the existing design trends. By this, Onlyplay makes sure it stays at the forefront of a constantly evolving industry.
The Strength of Partnerships and Teamwork
Anna’s view is that partnerships are crucial to the scaling success in iGaming. To Anna, events such as iGB Live London 2025 are not only a trade show, but an opportunity to meet and collaborate, to create.
They remain persistent, continually seeking new clients and partners while exploring innovative ways to grow and collaborate. The conference serves as a platform to meet the industry leaders, discuss new ideas, and promote the company on a global scale.
These meetings help Onlyplay build stronger relationships with its partners and stay updated with new trends. It’s a space where new opportunities and fresh ideas come together to spark innovation. For companies like Onlyplay, teamwork and creativity are what truly help them grow.
A Roadmap of Growth and Leadership
The individual narrative of Anna in the company reflects the very dynamic of the development of the iGaming industry itself. Onlyplay hired her four years ago to work as a Business Development Manager. She is now the Head of Partnerships because of her perseverance, resourcefulness, and tactical skill.
Her role bridges relationships across regions and brands. Her work is to ensure that the partners not only receive quality products but also have a smooth experience of cooperation. She continues to contribute to business development initiatives, which would help Onlyplay grow in the long run and increase its market share in the global markets.
The Rewards of Relentless Efforts
Anna was gracious enough to share some excellent tips for professionals entering the iGaming industry. When asked for advice, she pointed out the importance of being persistent and actively building a network. According to her, these qualities are key to making meaningful connections and seizing opportunities.
She is of the opinion that such events as iGB Live and ICE offer a perfect environment to form an important relationship. “You have to come, talk to people, approach companies online and offline—if you knock, the door will open eventually,” she added.
Her point is evident: winning in iGaming is not about chance, but it is about regularity and the courage to take initiative.
Creating the Future of iGaming
Onlyplay is a product that is indicative of the transformations that the iGaming industry is experiencing, particularly the transition to innovation, customization, and player-centered design. The company is agile and uses new technologies to emerge as a leader in digital entertainment development.
With the market still going strong, Onlyplay has the potential to be on the frontline of the gaming revolution as it is highly innovative, has strong alliances, and focuses on the future audiences.
Final Thoughts
The interview with Anna at iGB Live London 2025 not only covered the development of games but also provided a glimpse of the vision, creativity, and hard work that are leading Onlyplay to success. Her story has demonstrated the attributes that are necessary in the iGaming industry: perseverance, creativity, and embracing new challenges.
The emphasis on innovation, close collaboration, and player-oriented design makes Onlyplay one of the leaders in the development of the interactive gaming industry. Through both the state-of-the-art technology and strategic cooperation, the company is not only presenting the players with memorable gaming experiences but also creating the future of iGaming.
Onlyplay is a representation of how ideas can be turned into impressive and long-lasting outcomes with the help of vision, teamwork, and flexibility in the rapidly changing industry.
