At SBC Lisbon, 2025 Jeremy Castillo, Head of Sales at Affnook sat down with Rea Meor, Chief Technology Officer at OpenTag, for an interview focused on innovation within the iGaming industry. The discussion revolved around how technology driven platforms are transforming operational effectiveness and enabling market expansion.
This open and insightful conversation about OpenTag’s journey, its technology driven strategy and the reasons South Africa and Latin America stand out as prime growth regions for iGaming in 2025 and beyond.
OpenTag: A wide ranging iGaming platform
OpenTag is an all-in-one B2B platform built specifically for iGaming space. OpenTag provides a complete one-stop solution for operators, covering casino and sportsbook features, loyalty systems, and advanced bonus engines, all in one place. This unified approach lets businesses scale smoothly and focus on growth rather than dealing with multiple vendors.
OpenTag is committed to flexibility and embracing new opportunities. In an industry still held back by outdated systems, OpenTag works to streamline operations while delivering strong, modern results.
The Importance of Innovation over Tradition
Innovation was one of the central themes of the discussion, as Rea shared how OpenTag worked on a specific mission to challenge the long- standing conventions of the iGaming sector. He stated that many major industries, including iGaming, have been operating outdated technology and rigid systems that just don’t keep up with today’s pace.
On a lighter note, he also mentioned that either you evolve with time or just become a dinosaur. OpenTag chose to evolve by rethinking how a platform should actually function from the ground up. By working hand-in-hand with major operators and leaning into their deep technical expertise, the team developed what is now one of the most advanced platforms on the market. It hasn’t been a stagnant process, either.
Over the last six years, OpenTag has grown at a rapid pace by refining its offerings and staying in tune with what the market actually needs.
Strategic Expansion: Focus on growing in global markets
The growth strategy of OpenTag is essentially focused on high potential regions particularly in South Africa and Latin America. These regions are one of the vibrant landscapes in the iGaming industry.
In Africa, as internet access and mobile technology is becoming more prevalent, there is a significant shift in markets that were earlier underserved. This technological leap has paved the way for a surge in demand and a more structured approach to regulation.
Also, Latin America continues to be a vibrant region full of endless opportunities. As key markets like Brazil, Peru and Mexico develop clever regulations, the landscape is growing more stable and appealing to both operators and suppliers.
OpenTag gains a clear edge in these areas through its presence in B2B and B2C. By working on both sides of business, gives the team direct insight into players behaviour and operators needs, helping them anticipate market shifts and stay ahead of time.
A brief look at Regulations and Licensing
Talking about Licensing, Rea explained that OpenTag adopts a highly personalized approach to licensing, holding a range of certifications and complying with regulations tailored to each client’s needs.
In South Africa, the company operates through regional licenses, while in Latin America they are currently moving through the approval processes in key countries like Brazil, Mexico, and Peru. OpenTag also supports well-known offshore jurisdictions such as Curaçao and the Isle of Man, which provides the necessary flexibility for a wide range of business models.
OpenTag’s licensing strategy is not rigid, they are flexible with clients needs and specific market requirements. This flexible approach allows OpenTag to reliably support operators, regardless of how complex or varied their regulatory needs may be.
Final Thoughts
Rea expressed a positive view for the iGaming industry’s future. He noted that the market is expanding rapidly. Africa is advancing quickly as the technology is reaching more people and Latin America offers fresh opportunities due to new regulations and rising player numbers.
The discussion offered a clear takeaway: innovation, flexibility, and emerging markets are shaping the future of iGaming. As OpenTag plans to grow into emerging markets, form solid partnerships, and introduce up-to-date technology to areas poised for progress, OpenTag positions itself the one to watch and grow in 2025 and beyond.
