Join us for another interesting conversation from one of the biggest conferences in the iGaming industry: iGB Live London 2025.
Vinay Raghav, the co-founder and COO of BEglobal (a digital marketing firm in the online casino and gambling space), conversed with Jeremy Castillo, Affnook’s Head of Sales for the European Union Region.
Learn key insights from their discussion around affiliate marketing and how BEglobal is seeking to benefit from their attendance at 2025’s iGB Live event in London. In addition, Vinay shared some choice moments from his journey as an entrepreneur and co-founder (which are sure to be beneficial if you’re on a similar journey within the iGaming industry).
As a regular at iGB events, Nooktalks has been privy to several key insights from veterans across verticals in iGaming. SEOBROTHERS is also a digital marketing agency and has shared its perspective with us at iGC Live in Malaga.
Vinay Raghav’s Journey in Digital Marketing
For over 15 years, Vinay has been immersed in the digital marketing space. His immersion in digital marketing is to the extent of being involved in most of its aspects, such as operations, marketing, and sales. What started off as an activity in the operations division slowly developed to be an interest in performance-oriented marketing and strategic business development.
This vast experience in various fields has been very instrumental in BEglobal’s development.
His present focus as COO primarily centers on sales and revenue growth, as well as partnerships and cross-market operations.
The fact that he has attended the iGB Live London 2025 makes it evident that he tries to build meaningful partnerships and push the limits of digital marketing innovation.
His passion and expertise as a digital advertising professional and deep knowledge of the industry make him a formidable entrepreneur.
About BEglobal: Growth BEyond Ordinary
BEglobal was started by Vinay and his brother and has been in the business for approximately 10 years now. BEglobal has gradually earned itself a reputation as one of the top performance-based digital marketing agencies.
The company has a presence in over 140 countries, with headquarters located in Dubai and offices in the USA, South Africa, and Indonesia.
Vinay identifies themselves as an affiliate network, though they are far more than that. The majority of their activities involve mobile app user acquisition campaigns through which advertisers can grow in various markets.
Being a Google Certified Publishing Partner, BEglobal deploys Google Ads Manager 360 to monetize the online inventory of thousands of websites and applications on Google’s behalf, as well as to maximize performance and transparency.
Based on active presence in more than 140 countries, BEglobal has been continuing to provide excellence in digital services, affiliate marketing, SEO, SEM, SMO, and other digital marketing services worldwide.
Vinay’s Mission at the iGB Live London 2025
This will be the second time Vinay is attending the iGB Live London 2025 event. As they say, “Better late than never.” Although he is late, his presence is what counts. Vinay is an energetic person, passionate about networking with other attendees.
His focus this year centers on mobile app user acquisition campaigns, an area where BEglobal excels. Since they have access to large volumes of high-quality traffic, they are here to connect with advertisers who require quality traffic in both regulated and gray markets.
Before moving forward, it’s time to get an overview of what regulated and gray markets mean.
Knowing Regulated and Gray Markets
The iGaming industry markets can be classified into two types based on their regulation by the local laws:
Regulated markets:
These markets have strict legal systems of operation. These frameworks comprise licensing authorities, advertising guidelines, and compliance policies. This is a common phenomenon in those nations where transparency and responsible marketing are paramount issues, such as the UK, Italy, and Spain.
Gray markets:
They exist in areas where online gaming is neither fully accepted nor fully prohibited. It’s somewhere in the middle. Although these areas have enormous growth and user acquisition potential, without a keen strategy to ensure transparency and adherence to marketing practices, it would be in vain.
In the case of firms such as BEglobal, playing in such markets would require them to be very knowledgeable about local regulations and the morality of their partner. Conferences like iGB Live London 2025 present a good opportunity where BEglobal can exhibit its expertise, meet with industry experts and prospective customers in person, and establish strong partnerships.
Final Thoughts
The iGaming industry is heading towards evolution, and at a fast pace. The change in focus towards networking, data transparency, and compliance is evidence of the change that’s happening. Interviews such as the ones conducted at iGB Live London 2025 help in understanding how iGaming is being redefined by digital marketing experts like Vinay.
Strong partnerships between advertisers, affiliates, and publishers will be the deciding factor for future growth. This is to ensure quality traffic and user engagement, all while being compliant and transparent. As the evolution continues, the winners will be the ones who combine innovation and ethics, just like BEglobal of the future.
