At iGB Barcelona 2025, Mukul Kaushik, Chief Revenue Officer at Affnook, caught up with Haim Bell, Co-Founder of Routy, for an insightful chat about how affiliate tracking, automation, and simplicity are reshaping the iGaming industry.
As part of the NookTalks series by Affnook, this conversation highlighted how technology and automation is making life easier for affiliates, giving them more control, better data, and more rapidly scaling in a very competitive space.
About Routy
Routy is a data automation and affiliate tracking platform designed to give affiliates deeper insights into their traffic and revenue. In an industry driven by data, Routy simplifies the technical side of things so that affiliates can focus on performance, not on managing complicated systems.
As Haim explained, “Our goal is to bring real value to affiliates. We help them understand where their traffic and revenue are coming from, and how to monetize effectively without depending entirely on operators.”
Routy gives affiliates the power to:
- See detailed traffic and conversion data
- Organise all your links and monitor the best performing campaigns and casinos under one platform
- Automate reporting and accounting
- Optimise performance through clear, actionable insights
The best part? You don’t need to be a tech expert to use it. “We’ve made it simple enough that an affiliate can set it up in just a few minutes,” said Haim. “Once it’s running, the technology takes care of the rest.”
Making Performance Data Easy and Accessible
Affiliate marketing has always been about performance. Yet, as Haim pointed out, many affiliates spend more time handling content, link building, and partnership deals—often losing sight of the data that actually drives growth.
“Affiliation is performance marketing,” haim said. “You have to know where your traffic comes from and where your revenue is generated. That’s the core of what we’re helping affiliates do.”
Routy bridges that gap by providing clear, easy-to-understand dashboards and automated tools that bring transparency to performance data. Affiliates don’t have to depend on complicated and scattered reports. They can track their performance in real time helping them make faster and smarter decisions.
Technology That Saves Time
In a fast-moving industry like iGaming, time is everything. Affiliates deal with multiple campaigns, operators, and tracking systems. Managing performance data manually can be overwhelming. Routy solves this by giving affiliates deeper insights into their traffic and performance data.“Our goal is to help affiliates monetize their traffic without depending on the grace of operators,” says Haim.
Haim shared that Routy’s system is built for simplicity: “We’re getting to a point where everything will be automated. You can set it up in minutes, and it will run seamlessly in the background.”
The team at Routy is continuously improving the product so affiliates can experience the same level of technical precision that big operators have,without the complexity.
Supporting New Affiliates in the Industry
When asked what advice he’d give to new affiliates entering the iGaming world, Haim had an honest and refreshing answer:
“You have to be bold and it’s okay to fail.”
He explained that like any startup, affiliates should experiment, learn fast, and move on. “Don’t spend thousands and realise after six months that something doesn’t work. Test small, fail fast, learn, and try again. Eventually, you’ll find your niche and build from there.”
According to Haim, iGaming remains one of the most exciting verticals in affiliate marketing. While it’s competitive and sometimes more expensive to break into, the potential rewards are much higher. He also stated “There’s room for new affiliates ,you just have to be patient, consistent, and open to learning.”
Beyond iGaming: Expanding Horizons
While iGaming is Routy’s primary focus, the company also supports affiliates in other verticals like finance, crypto, and lead generation.
“The core technology remains the same,” Haim said. “It’s about deals, links, and performance. Whether you’re in iGaming or another niche, you need to understand your data. That’s universal.”
By staying focused on technology and data, Routy keeps creating adaptable solutions for diverse affiliate ecosystems,ensuring everything remains simple and efficient.
The Vision Ahead
For Haim and his team, the vision is clear: to make affiliate data management effortless.
For Haim and his team, the goal is simple to make managing affiliate data easy and effortless
In an industry driven by numbers, Routy wants to give affiliates full confidence in their data, helping them grow smoothly without worrying about complex technical stuff.
As the conversation at iGB Barcelona wrapped up, Haim shared how much the affiliate world has evolved over the years and how tools like Routy are playing a big part in shaping its next chapter.
