In this episode of Nooktalks, Mukul Kaushik talks with Amie Kadhim, Head of Commercial at Yaspa, live from iGB Barcelona, to discuss the fast-evolving landscape of payment solutions in the iGaming world. From tackling competition in the crowded payment space to enhancing safer gambling through technology, Amie shared valuable insights about how Yaspa continues to stand out in the industry.
From Citizen to Yaspa — The Journey of Growth
Amie began by talking about her journey with Yaspa, formerly known as Citizen. She’s been with the company for over four and a half years, leading the commercial team that handles both sales and account management.
“Our account managers do a great job of really looking after the businesses we work with,” Amie explained. “They feed into our product team on how we can continuously improve what we’re doing.”
At its core, Yaspa is an open banking payment solution, but as Amie noted, it’s much more than that. The company has developed an innovative safer gambling platform through UK government grant funding. This platform enables operators to gain unique insights using open banking data — helping them enhance player protection and responsible gaming practices.
Beyond Payments — Innovating with Purpose
Many companies in the iGaming sector offer open banking or payment gateway services, but Yaspa’s approach is different. Amie highlighted that while some companies only focus on payments or data, Yaspa uniquely combines both.
“We’re probably the only ones doing fully-fledged, high-converting payments along with safer gambling data that operators can use to make their lives easier,” she said.
This integration of payment technology with responsible gaming data sets Yaspa apart. It’s not just about processing transactions efficiently — it’s about building trust, transparency, and safety in every interaction.
Standing Out in a Competitive Market
With iGB Barcelona packed full of payment companies, competition in the sector is fierce. Mukul asked Amie how Yaspa manages to stay ahead in such a crowded market.
“It is really difficult when people have an idea of what they think you do,” Amie admitted. “You walk up to a stand, read something, and make up your mind quickly. But often, you don’t realize how much value that business can actually bring.”
For Yaspa, the key has been clarity and focus, positioning themselves as payments and gaming experts rather than just another open banking provider.
“Our product is designed specifically with the gaming industry in mind,” Amie said. “We understand the pain points operators face and have built something truly tailored to their needs. It’s not about making a quick buck; it’s about solving real challenges.”
Creating Real Value for Operators
Yaspa’s team believes in continuous innovation. By combining payment efficiency with data-driven insights, they’re helping operators streamline their processes and enhance player safety — all while maintaining a seamless user experience.
This balance of innovation and reliability has helped Yaspa build strong partnerships and a growing reputation in the iGaming space.
“Our growth comes from being bespoke,” Amie explained. “We listen, adapt, and make sure our technology actually makes a difference for operators.”
Looking Ahead — The Future of Payments in iGaming
As the iGaming industry continues to evolve, companies like Yaspa are leading the way in building a safer and more transparent ecosystem. With their unique combination of open banking technology and safer gambling data, Yaspa is setting a new benchmark for what payment providers can achieve.
For operators looking to enhance payment efficiency, build player trust, and ensure compliance, Yaspa offers a complete solution that bridges technology and responsibility.
