The iGaming industry is constantly changing, with new technologies, business models, and player expectations shaping the way companies operate. While much of the industry’s attention often goes towards new games and major platforms, aggregation remains an important part of the ecosystem. It helps bring multiple game suppliers together and makes their content available through a single platform.
At Next.io Valletta 2026, Jeremy Castillo sat down with Tereza Melicharkova, Marketing Director at Games Valley, for a NookTalks conversation about her new role, the company’s focus on live casino distribution, the growing role of AI, and the industry events shaping its plans for the year.
Having joined Games Valley just two weeks before the conversation, Tereza was still getting familiar with her new role. However, she was clear about the direction the company wants to take: bringing more attention to modern aggregation and making it a bigger part of the industry conversation.
Bringing Aggregation Back into the Spotlight
Games Valley is an aggregator that focuses on bringing different game suppliers onto its platform. One of its key areas of focus is live casino distribution, which Tereza described as a major strength for the company.
Aggregation plays an important role in the iGaming industry by helping operators access content from different suppliers through one platform. As the market develops, the technology behind aggregation also needs to keep pace with changing business needs.
Tereza believes aggregation has not received as much attention lately as some other areas of the industry. Games Valley wants to help change that by bringing the subject back into focus and encouraging more conversations around its future.
For the company, this means looking beyond the basic function of connecting suppliers and operators. It also means exploring how technology can make aggregation more relevant to the modern iGaming market.
The goal is to highlight the value of aggregation, discuss new trends, and show why it continues to matter as the industry grows.
AI and Technology as Part of the Next Phase
Another important area for Games Valley is artificial intelligence. During the interview, Tereza shared that the company plans to introduce more AI into its platform and is focused on using the latest technology.
AI is becoming a regular topic across the iGaming industry, as businesses explore ways to improve their platforms, processes, and overall operations. For aggregators, technology will remain an important part of delivering value to both suppliers and operators.
Although Tereza did not go into specific details about the AI features Games Valley plans to introduce, her comments made the company’s broader direction clear. It wants to stay close to emerging trends and bring new technology into the aggregation space.
This approach also reflects a wider need across the industry. Businesses cannot rely only on existing systems if they want to remain relevant in a competitive market. They need to keep learning, explore new possibilities, and understand how technology can support their long-term plans.
For Games Valley, AI is part of that journey, alongside its focus on live casino distribution and modern aggregation.
A New Role and a Clear Vision
Joining a new company comes with its own learning curve, especially in a fast-moving industry like iGaming. Tereza had been at Games Valley for around two weeks at the time of the interview, making the role a fresh chapter in her professional journey.
Jeremy expressed his confidence in her experience and ability to help build the company’s recognition internationally. The conversation was warm and informal, reflecting the value of personal relationships in an industry where people often meet repeatedly at conferences and business events.
For Tereza, the opportunity represents a chance to help bring Games Valley’s work to a wider audience. She hopes more people across the industry will become familiar with the company and its focus on aggregation.
Building recognition takes time, but a clear message can help. By focusing on its strengths, sharing its plans, and participating in industry conversations, Games Valley aims to make its presence felt in the wider iGaming market.
