Mykill Cini from Goodear Entertainment and Jeremy Castillo, Head of Sales at Affnook had an insightful conversation at SIGMA Rome. They discussed Mykill’s career journey in the entertainment industry including his experience as a DJ and Host, and how decades of experience in this industry has given Mykill an edge to connect effectively with audiences at iGaming and other major industry events.
The conversation revolves around how much the industry relies on clear communication and openness to new ideas which can really help in connecting with the audience and can bring people together.
Mykill Cini’s Career Overview
With over 30 years in the entertainment world, Mykill Cini has built his career centered on one thing, deep and genuine connection with people. From working as a morning radio DJ, club DJ to event host, Mykill has gained insights into audience behaviour and public engagement.
Today, he brings all that experience to Goodear Entertainment, a company he founded to help people celebrate a variety of events like weddings, corporate events, and private functions. Having worked for more than three decades in the industry, Mykill has skilled himself with being able to adapt to any setting while upholding professionalism.
Goodear Entertainment and Event Services
At Goodear entertainment, Mykill’s approach is never one-size-fits-all, instead it’s all personalized. He focuses on really listening to his clients needs and preferences, whether it’s a personal milestone or a high- profile gathering. He makes sure everything just fits with the client’s expectations. Mykill believes every event has its own heart and therefore he focuses on ensuring the experience feels right and leaves a lasting impression on people’s minds.
Mykill shared a story from his career that clearly illustrates just how much heart goes into his work. Mykill played music at a funeral service, choosing tracks that honored the deceased’s passion and personality. This very experience clearly demonstrates careful preparedness and sensitivity, no matter what the setting is.
Hosting iGaming event stands
One of the key parts of the discussion was Mykill’s work as a host at iGaming and industry expos. Although he had enough experience working as a DJ at clubs and host on radio, hosting iGaming events at an industry level was something new for him. According to him all of these things share the same foundation, communication and insane energy.
Mykill pointed out that while the format may change but the core skills remain the same. Engaging the audience and sparking talks, building and maintaining interest are key aspects of event hosting.
Mykill good at audience engagement
Jeremy highlighted how good Mykill is at engaging people and naturally drawing people into the stands. He further emphasized that effective hosting is beyond scripted things rather it’s about having the confidence and good communication skills to represent a brand authentically at industry events.
According to Mykill, it’s important to understand and read audience reactions and then based on that adapting communication styles to match. This approach helps in creating genuine interactions and builds better relationships between exhibitors and visitors.
Future Opportunities and Takeaways
Towards the end of the interview, both of them briefly discussed upcoming industry events and potential future opportunities. Mykill is also planning to host gaming and industry exhibitions in future which he chose to not reveal in specific.
Both in events and gaming, engagement is everything where presentation and communication is key and this sort of polished presentation and high level engagement can only be done by a seasoned entertainment professional.
Mykill’s career is a testament to the idea that no matter the setting, be it a radio studio, wedding or a high tech trade show, success always comes down to the ability to communicate clearly and connect with the audience. Eventually the ‘human element’ remains the most important factor in representing the brand effectively.
