The IGC Malaga 2025 conference brought together many prominent figures of the industry, such as iGaming affiliates, operators, and B2B providers. Among many companies from different niches like fintech, iGaming providers, etc, was a BI platform provider called Routy.
Jeremy Castillo, Sales Head of EU, Affnook team, got the opportunity to discuss industry insights with Michael Filletti, co-founder of Routy.
Routy: A BI Platform for Affiliates
Michael shared that Routy is an iGaming business intelligence platform for affiliates that helps them aggregate all their data in one place.
Routy helps businesses sell more efficiently with data-driven insights like conversions and traffic. Because they have more than 20 years of experience in the iGaming industry, they understand the challenges that are commonly faced by affiliates, and hence, know the exact solutions they could be looking for.
Routy collects data from multiple sources, like traffic networks, CRM systems, conversion reports, and ad platforms, and allows affiliates to track, analyse, and optimize their campaigns.
This helps affiliates effectively while reducing the time that is spent switching between platforms or manually combining spreadsheets.
Routy ensures that affiliates don’t miss the crucial information, which often gets overlooked in fragmented data streams. This allows them to focus on growth instead of data management.
Experience at IGC Malaga 2025
When asked if it was his first Affpapa event, Michael shared that he had been to Affpapa conferences before and, in fact, had also attended the previous year’s IGC Malaga event as well.
Since iGaming Club Conferences are held around the globe, its mission is to create a shared space for collaboration and networking among the industry. Michael’s views towards the conference were quite optimistic.
Talking about his experience at the event, Michael shared that he liked the fact that the event was busy and that he could have valuable chats with his peers and other industry professionals.
Talking about their plans to attend other such events in the future, Michael highlighted that they are “going to be attending SBC Malta, an event in London, and one at the end of the year, which could either be SBC Lisbon or SiGMA.”
This shows Routy’s commitment to staying visible and keeping themselves engaged within the affiliate community.
Routy’s Pipeline for the Coming Years
William talked about how their aim for now is to continue to optimize their product and keep it refreshed in order to cater to the constantly changing needs of affiliates and operators.
They aim to not just provide analytical details, but also intend to make things easier for clients and to continue helping them grow their revenue.
By offering automation and smarter visualization tools, the platform helps users save time, reduce manual reporting, and make decision-making easier, which directly impacts revenue growth.
Ultimately, Routy’s vision is to monetize efficiency, provide deep quality insights, and focus on long-term value — all to empower the affiliates.
To Conclude
As the industry becomes more data-driven, Routy becomes a balancing platform of both innovation and experience. By simplifying data management and giving affiliates a clear view of their performance, Routy helps its users to focus on growth and strategy.
Michael Filletti’s insights at IGC Malaga 2025 reflect not just the company’s technical capabilities but also its approach to prioritising the affiliates’ experience through transparency and smart automation.
