At the IGC Malaga Conference 2025, Jeremy Castillo, Sales Head of EU, Affnook, got the opportunity to discuss crypto casinos and their future with Liam Williams, Co-Founder of WeWin Tech.
Liam described WeWinTech as a fast-growing crypto casino technology company that offers B2B and B2C solutions. Before understanding their challenges and vision, it is important to understand what WeWin Tech does in the first place.
About WeWin Tech
WeWin Tech is a provider of omnichannel products across multiple industry segments in the iGaming industry. Being in the field since 2019, they have been gathering game content, business and technology solutions, and industry expertise to help clients maximize their business potential.
They claim to be operator-focused as they offer a wide range of customizable solutions that span from software and licensing to strategic business advisory services.
Rapid Growth and Global Expansion
Talking about WeWin Tech’s ambitious plan, Liam shared that while they are currently working with two brands, they plan to launch 15 brands by the end of the year. Their aim? To target the next generation of crypto casinos.
Liam also highlighted the fact that they took a decent amount of time to refine their product and achieved stable improvements before entering their expansion phase.
Line Ho Young Piteri from Exinity shared a similar opinion at the event, where she talked about the importance of launching and expanding the product once it is fully ready.
Now that they are more stable, WeWin Tech aims to be more active by participating in global events like IGC Malaga itself.
Liam talked about WeWin Tech’s future plans of attending more such major industry events, including SBC Malta, iGB London, SiGMA Rome, Lisbon, and potentially Cancun later this year.
Standing Out in the Market
Talking about WeWin Tech’s goals, Liam emphasized on targeting streamers, affiliates, and community management. “We believe there’s going to be strong growth in niche, community-driven sites,” he noted.
He shared how he wants the company to build its own provably fair games for streamers, allowing communities to “actually vote on games as well.” This adds an element of transparency and collaboration to game development.
Additionally, this will serve as a mark of commitment to authenticity and gaining player trust, which are key values that a crypto casino platform must uphold.
WeWin Tech at IGC 2025
When asked about his experience at IGC Malaga 2025, Liam praised the intimate aura of the event, noting how it allows genuine conversations.
“In big conferences, you just exchange cards and move on,” he said. “Here, you bump into the same people multiple times, and every chat adds something new. That’s what makes events like this so valuable.”
One of the key takeaways from the event for him was the importance of localization.
The Challenge of Localization
One of the major goals of WeWin Tech is to go global. To be successful in multiple countries, it is first important to have an impact on a local level. Localization was said to be one of the major challenges faced by the company, as Liam emphasized on the complexities of it.
This is where licensing comes in. In order to operate in a certain market, especially in the iGaming sector, it is important to have the appropriate licenses and permissions.
Talking about the licensing jurisdiction that they own, Liam shared that their platform is multilingual and hence supports a wide range of markets, which also requires licensing.
Until now, they have been backed by Curacao licensing, with additional licenses, including one in Nigeria, where they also aim to launch a regional brand.
The Importance of Personalization
Taking the idea of localization forward, Liam talked about the importance of making every user experience personalized in the process. Talking about Nigeria, Liam revealed that WeWin Tech plans to launch a brand for this very purpose.
In order to ensure relevant promos for each location, game management, categories, and popular games are tailored for individual markets. This makes the experience even more personalised.
As Liam and his team continue to build a network of next-generation crypto casinos, their focus on adaptability and player-centric design places them as the upcoming leader of the industry’s future.
