Conversations at IGC Malaga 2025 did not just revolve around technology or regulation, they were also about evolution from the humanistic side of the industry. One such conversation took place between Sacha Kinser, Founder of Kinser Content, and Jeremy Castillo, Head of Sales at Affnook.
Having worked in the field of content and iGaming, Sacha represents professionals who not only navigate the digital space but also reshape it.
Her agency, Kinser Content, reflects on this by helping affiliates elevate their online presence through SEO, storytelling, and social media innovation.
From Head of Content to Entrepreneurship
Sacha has had prior experience in the iGaming industry, specifically in the sphere of content. Be it the Game Lounge Group or Casino.org, she has built her career around shaping powerful brand identities and delivering impactful content marketing strategies.
With the help of her knowledge and experience in iGaming and the affiliate space, she recently launched her own agency, Kinser Content. The company provides SEO services, premium content production, and social media engagement.
Kinser Content helps ‘iGaming brands thrive with content that connects, converts, and keeps audiences coming back.’
Being the founder, Sacha described her role as “a little bit of everything.” Beyond her agency work, she shared that she is also developing a streaming product, which will expand her services into live and interactive media.
First Experience at an Affpapa Event
Sacha revealed that IGC Malaga 2025 was her first time attending an Affpapa event and that it had definitely left an impression.
“I like how intimate it is,” she said. “It’s not as overwhelming as ICE or SiGMA. You can actually have real conversations and connect with people on a personal level.”
This sense of intimacy and openness is what makes IGC Malaga 2025 different from other events. It is meant to encourage collaboration, exchange of ideas, and networking in a more closed environment.
Sacha also shared how she has already been a part of small group sessions and dinners during the conference, where she got to meet with people that she had only interacted with online.
It is through such events that one gets to go beyond LinkedIn profiles and actually get to know people from the industry. This is what makes events like IGC Malaga 2025 special, as they lead to the building of genuine relationships.
A Busy Calendar Ahead
When asked about her plans for attending other conferences in the future, Sacha shared that their team will be attending as many global conferences as they can.
While she had recently returned from a Miami conference, she shared that she would be attending conferences regularly. After Malaga, she’s heading to London to attend the iGB London conference, which other industry leaders like Laura Balalau, Strong Affiliates are also looking forward to.
It’s this mix of professional drive and personal passion that makes Sacha’s story particularly compelling.
Whether it is creating campaigns or optimising SEO strategies, she incorporates energy and versatility that define today’s iGaming entrepreneurs.
Evolution of Content from SEO to Streaming
Sacha emphasised on the latest trends and explained,” There’s been a massive shift in the types of content that drive engagement.”
She elaborated how it is not just about traditional affiliate sites anymore. This is because people are building communities and audiences through entertainment and authenticity by utilizing platforms like YouTube, TikTok, and Twitch.
It is because of this change in trend that brands and affiliates can’t fully rely on search traffic anymore. In order to be able to adapt to this, it is important to connect with people where they are active, i.e., on social media platforms, live streams, and even in podcasts.
What the Future Aholds
When asked about predictions for 2025, Sacha shared that she expects a more collaborative and content-rich iGaming environment where creativity, authenticity, and innovation are also emphasized upon. At the end of the day, it is the content that brings value, that wins.
This is where Kinser Content comes into the picture and takes charge of helping clients by bridging the gap between traditional marketing and the next wave of digital engagement.
To Conclude
Sacha Kinser’s insights at IGC Malaga 2025 offer a broader take on where the iGaming industry is headed, and that is towards a more connected, creative, and content-driven future.
The conversation also serves as a reminder that innovation does not necessarily have to be purely technological; it can also be human.
