The bustling atmosphere of innovation and collaboration at iGB Live London 2025 provided the ideal setting for an informative conversation between Jeremy Castillo of Affnook and Christoffer Fröberg, Cubeia’s CEO.
Cubeia is renowned for its distinctive boutique platform model. The company sets new standards for scalable, efficient, and future-focused solutions.
The world of iGaming is filled with reputable platform providers, each with its unique journeys and specifications. Another such expert who joined us at the iGB Live London 2025 is Corentin Budny from Celesta. Read his journey and views on the iGaming industry.
A Boutique Approach to Platform Solutions
In contrast to large-scale providers with dozens of clients at once, Cubeia operates on a customized basis, having up to 20 clients at the same time. Such an approach enables the company to concentrate on providing customised service, active cooperation, and fast response.
Christoffer underlined that the philosophy of Cubeia is based on quality and not quantity. He said, “We are a provider of a boutique platform.”
This is because they do not simply deliver a solution to their clients, but rather, they co-create with their clients to combine it in a platform that aligns with their unique market vision and operational aspirations.
The turnkey platform created by Cubeia was first launched in 2021 and has since become a crypto-first platform, which is one of the fastest-growing trends in iGaming. The company has operators who desire to create crypto casino brands that combine the transparency of blockchain with the entertainment nature of online play.
iGB Live London 2025: A place of Connection and Collaboration
Christoffer views events like iGB Live as far more than just exhibitions. To him, they are opportunities to network, connect, and grow. “iGB Live has always been a wonderful affiliate conference”, he said.
However, over the recent years, there has been an increase in the B2B focus, and that’s where Cubeia enters. They’re here to help their clients not only launch but also scale their traffic and operations efficiently.
Through this, Cubeia will be more than a technology provider; it will be a strategic partner, ensuring that every client can come out of the starting blocks as fast and as successful as possible.
Market Insights: LATAM’s Growth and Regulatory Challenges
Christoffer was optimistic, but cautiously so, when speaking of the trends in iGaming in 2025. He forecasts that the LATAM (Latin America) region will experience a boom in iGaming activity, which will grow as a result of increasing regulation and player interest.
Nonetheless, he also indicated the regulatory disadvantages that accompany such growth. Compared to the overcontrolled markets of Europe, he cautioned that profitability could be challenging in some areas of the world, such as Brazil, because of the complicated licensing system.
According to him, regulators need to understand the operational challenges that come with overregulation. By this, he means that sustainable growth requires a balance between compliance and flexibility.
From the Lottery Desk to the CEO Seat
The personal experience of Christoffer with the leadership of Cubeia is as interesting as the mission of the company itself. His first job in the gaming industry was in the Swedish National Lottery in the late 1990s, where he gained firsthand experience in gaming operations and compliance.
He later transitioned into venture capital, management consulting, and academia. His vast experience also includes serving at the Stockholm School of Economics.
After more than two decades in the industry, including ten years in charity lotteries, Christoffer brought his rich experience to Cubeia. His eclectic background is the source of his strategic, human-centered leadership, which focuses on both innovation and partnership.
The Future of Cryptocurrency
Christoffer believes that in the future, crypto-first solutions will play a crucial role in driving innovation within the iGaming industry. Cubeia is leading this change as it concentrates on being crypto-ready and enhancing transparency and speed of transactions, and trustworthiness of players as blockchain increases.
Another important thing that he emphasized was that trust and cooperation are still the pillars of Cubeia’s development. “We pre-vet all our partners carefully,” he said. They seek operators who understand their market and are willing to make a commitment. That is how they guarantee a win-win situation.
Final Thoughts
The interview with Christoffer at iGB Live London 2025 shows how Cubeia is doing well in the ever-growing iGaming industry.
The blend of strategic partnerships, innovative crypto solutions, and in-depth market insights is paving the way for the next generation of iGaming platforms.
As Christoffer said,” We’re not just building platforms, we’re building relationships that raise the entire industry.” Being creative, versatile, and human-centered are the things a modern iGaming platform must focus on.
