At the iGaming Club Malaga 2025, Jeremy Castillo, Head of Sales of the Affnook team, was in conversation with Viorel Stan, CEO and Co-founder of GSH Media. The discussion between the two revolved around GSH Media’s journey, innovation, and international expansion strategy.
Their discussion explored how the company brings together innovation and player trust, the story behind its player-voted Slot Calendar Awards, and its plans for LATAM expansion.
GSH Online Media and White Label Innovation
Before understanding the company’s innovations and strategies, it is important to know what they do in the first place. GSH Online Media is an online media company that creates and promotes iGaming and sports betting content that includes reviews, betting odds comparisons, and news.
They do all of this with the help of their affiliate websites. Viorel shared that GSH Online Media owns several top-tier affiliate brands, including Slot Calendar and Betbrain.
Apart from what they have established themselves as, the company has been actively building interactive engagement platforms. Some of them include social tournaments for casino customers and tipster tournaments for sports players. This creates a bridge between content, gaming, and community participation.
While talking about innovation, Viorel revealed a major development that they had instigated at the beginning of the year.
“We started offering white-label affiliate program solutions for big media companies,” he revealed.
If there is a large media group wanting to open a new revenue system, GSH Online Media should be the go-to place for them. This is because they provide and manage the solutions for them. And it is only after this that they ‘apply a share on the revenue.’
This not only positions GSH Online Media as a content-driven affiliate network but also as a tech enabler that lets publishers become a part of their choice of iGaming niche efficiently.
From Malaga to the World
When Jeremy asked Viorel about the presence of their team at such events, he revealed that this was GSH Online Media’s second time attending the IGC Malaga event.
“We attended the first edition as well, really enjoyed the experience, and decided to come back.”
He also shared that the company also organises its own “Slot Calendar Award”, and this distinguishes them from the direct player voting.
What makes their awards special is that the winners were chosen by the players themselves.
“We run polls for about a month on our site where customers vote for their favorite casino, game, or provider. The results are then celebrated during the Affpapa Awards ceremony”, he shared.
Expanding Spectrum from Europe to LATAM
GSH’s global presence continues to get stronger through its operations that are area-specific. Viorel reasoned this by sharing how, apart from focusing on the English language markets, the company also manages dedicated teams for Romania, the CIS region, and Spain. This makes their company more inclusive.
Now, with the launch of its Latin American division, GSH Global Media has found its space in the fastest-growing regions of iGaming.
“This morning, we signed a deal for the LATAM team.” Viorel highlighted. “There’s a 95 to 100 percent chance we’ll be in Cancun with Affpapa in November.”
Among the upcoming appearances for the company, some of the major industry gatherings where they’ll be participating include iGB London and SIGMA Rome. This shows their commitment to connecting with a wide global iGaming community.
Final Thoughts
GSH Online Media has set a standard in the affiliate landscape through its international operations, tech-driven affiliate solutions, and strong engagement with the player community.
The conversation closed with comments on the general direction of growth in the industry, where the future is built on innovation, partnerships and global reach.
