AffiliationSPACE made its way to IGC 2025, as Brendon Spiteri joined Jeremy Castillo from Affnook for an insightful conversation on the state of modern affiliate marketing.
The conversation went beyond surface level, exploring the real challenges, requirements, and opportunities that affiliates require in the evolving landscape of iGaming and affiliate marketing.
The conversation highlighted the ideas that shape the future of iGaming from the affiliates’ perspective: be it optimizing traffic, improving conversion rate, or regulation.
AffiliationSPACE as a Solution for Affiliate Admin Needs
The conversation began with Brendon Spiteri sharing his professional journey. He has been in the iGaming industry for eight years and was representing AffiliationSPACE as their Head of Partnerships.
They are an affiliate network that helps publishers and advertisers establish themselves in the industry. Additionally, they also work with traffic sources.
AffiliationSPACE, as the name suggests, is a separate space designed specially for casino affiliates. They claim to be the ‘best solution for casino affiliate admin needs.’ They ensure instant payout alerts, scalable traffic, guaranteed payouts, and performance insights.
They also promise simple and flexible pricing with additional free sign-ups, clear instructions, and premium deals.
Brendon on his experience at IGC 2025 Malaga
When Jeremy asked Brendon whether it was his first Affpapa conference, he revealed that he had been to other Affpapa conferences before. However, it was his first time attending the IGC 2025 conference in Malaga.
He appreciated the event’s motives, as for him it is always “good to be at an Affpapa conference.” The event becomes even more personal for him because of his familiarity with the organisers.
What made the event stand out for him was the sense of community that was offered at IGC 2025 Malaga. He also emphasised how the event brings the industry together in order to collectively drive the iGaming sector forward.
Passion for Partnerships
When reflecting on the most rewarding part of his job, being the Head of Partnerships, Brendon noted that it was the partnerships themselves that he valued the most.
He gets to work on the analytical and strategic side of the business. He enjoys diving deep into traffic sources and analysing audience behaviour on the basis of geo, traffic source, and funnels. This aspect of his role keeps him driven, he says.
However, by going beyond the data and performance metrics, Brendon is also able to appreciate the affiliate relationships that make growth possible.
He further added that the most rewarding part of his job is the fact that he gets to meet and connect with industry leaders from around the world. Each interaction offers a new perspective and also helps understand more about the market shifts, changes, and the overall industry.
From building long-term collaborations to maintaining transparency and trust, Brendon believed that successful partnerships are built through strong communication and mutual understanding.
Predictions for the 2025 iGaming Industry
The iGaming industry is becoming increasingly structured, as the market has started to recognise the importance of transparent, responsible, and compliant operations
According to Brendon, regulation is the future of the iGaming industry because it provides the necessary framework for sustainable growth, player protection, and legitimacy. This moves the sector away from the fragmented and black markets.
Brendon also emphasised on the fact that, “It is going to be more towards the US being more regulated.”
This will not only strengthen the credibility of the operators and affiliates but will also attract more investment. This can also potentially lead to the acceptance of igaming as a mainstream form of legitimate entertainment.
Final Thoughts
As the conversation wrapped up, Brendon Spiteri reflected on how events like IGC 2025 Malaga continue to push the industry towards a connected and transparent future.
He emphasised that through such gatherings, meaningful partnerships and industry-wide progress are achieved.
With data-driven insights, trusted relationships, and a clear regulatory direction, AffiliationSPACE will be ready to be a part of the coming transformations.
