Reading Time: 4 min

Date: November 5, 2025

Frixos on M&A Growth and iGaming Trends at IGB Live London 2025

This time at the iGB Live London 2025, we have Jeremy Castillo from Affnook’s EU team interviewing the CEO of iGamingCy Consulting, Frixos Constantinides. Frixos expressed his views as an experienced iGaming expert with roots in sports betting in Cyprus. He is currently running his own consulting and M&A brokerage company. 

The iGB Live at London, being one of the biggest iGaming conferences, is brimming with such veterans. You can check out the journey of one such individual, Sergiy Zhyrov, who has 13+ years of experience as an industry expert in iGaming, affiliate management, and Sportsbook Consulting.

About Frixos: A Veteran in iGaming

Frixos entered the market in 2007, meaning that he has nearly two decades of experience in the iGaming sector. Being from the operator side of the industry, his expertise lies in sports betting. 

He accumulated his experience during the 15 years he was working in the biggest local sports betting operator in Cyprus, Bet On Alfa Entertainment.

Today, with decades of experience and learning, he runs his consulting firm, iGamingCy Consulting. His main line of business is to assist companies with mergers and acquisitions, as well as forming strategic partnerships.

“I’ve always loved connecting people,” Frixos added. “I also learned that there is a lot of value in helping businesses find the right partners after being an operator for years. This is the reason why I chose to establish my own firm, to leverage my network and experience to build bridges in the industry.”

From Employee to Entrepreneur: The Turning Point

This business is not a reckless or an overnight move. About three years ago, Frixos chose to quit his stable corporate job to go and establish his own consultancy.

This means the idea had been there for three years before he could finally act on it. It was not instant, simply because he was involved too deeply in the firm where he was employed. But he was already determined to start something of his own.

Therefore, he decided to focus on something more personal, to build connections and help businesses grow through strategies. This is what inspired him to start his own consulting firm. His presence at iGB Live London 2025 is evidence of his passion for networking and building connections.

A Glimpse into the iGamingCy Consulting

iGamingCy Consulting is a leading consulting firm in the iGaming industry. They provide services backed by their industry expertise to the different stages of business journeys. Their commitment is to provide value to businesses with practical business advice and solutions.

Nevertheless, their chief expertise lies in M&A brokerage and partnership development. They are playing the role of an intermediary agent between buyers, sellers, and investors of the iGaming industry. The level of emphasis on networking and links to assist in building strategic partnerships and business development is high.

Frixos’s Views on the Future of M&A in the iGaming Industry

When talking about the future of the iGaming industry, Frixos estimated that M&A activity will increase during the year. This boom is fueled by both strategic investors and new entrants who are keen on entering the industry.

“The world of M&A is a busy one at present,” he explained. “We are witnessing a lot of individuals from outside the industry seeking to enter, especially investors who understand the long-term potential of iGaming. Whether it’s acquisitions or partnerships, there’s huge activity and opportunity.”

He says that emerging markets are sprouting rapidly, adding to the momentum. “Each year, new regions are opening up and becoming more attractive for investors to join.”

Final Thoughts

This discussion then brings us to the conclusion that the future of the iGaming industry does not only lie in the area of expansion or technology, but also in the area of connections and strategic partnerships. A clear reflection of the saying “If you want to go fast, go alone. If you want to go far, go together”.

With the global iGaming industry continuing to grow, it is professionals like Frixos who are setting new standards of networking, partnership, and the industry as a whole.

Share Now
Picture of Harshvardhan Verma

Harshvardhan Verma

I write about the biggest stories, trends, and voices shaping the conferences around the world.