Where to invest? How to invest? When to invest? These are some of the most important and commonly asked questions that people often don’t get answers to.
Line Ho Young Piteri, representing Exinity, shared her insights on the same during her interview with the Affnook team at iGaming Club Malaga. She offered a solution that put an end to these never-ending questions.
Turning Passion for Poker into a Profession
Line Ho Young Piteri, when asked about her experience and journey, shared that she has been in the iGaming industry for almost seventeen years. While she predominantly works on the operational side, she was representing Exinity, a fintech company that works with affiliates, at the event.
She started her journey as a poker player and later became a computer games reviewer. And when opportunity called, she transitioned to working on a leafing poker product
It was when she hosted her own review show about computer games and gadgets that she was contacted by Britson, who offered her the opportunity to be the Country Manager in Denmark.
This work opportunity eventually led her to Malta, where she got to work with ‘one of the leading poker products at the time’. The decision changed everything, and she believes, “That’s really where my professional journey in iGaming began.”
The Story Behind Nemo Money by Exinity
Nemo Money is an AI-powered trading and investment app developed by Exinity that helps users invest in global stocks, ETFs, and crypto.
Line Ho Young, by leveraging her knowledge of blockchain technology, got the opportunity to work with Exinity, a prominent financial services company in the fintech industry.
In her interview, she went on to talk about Nemo Money, the budding trading branch of Exinity. Drawing on her six years of trading experience, Line Ho Young touched upon the pain points and the requirements of a first-time user of a trading platform.
“A new user of the app can find their first experience with trading apps daunting and scary.”
Given that it involves making financial decisions, users would naturally want to seek security and clarity before investing their money. This is where Nemo Money comes into the picture — as a solution to these commonly faced problems.
What Makes Nemo Money Stand Out?
Line Ho Young pointed out the problems that other apps mostly face, i.e, they have a big feed and are unregulated. This is due to the urgency to launch the product even before it is fully ready.
What sets Nemo Money apart is its user-friendliness and AI-powered assistance. By emphasising on powerful AI, she called the feature a “personal financial advisor” of the app.
She further elaborated on this idea by suggesting how users turn to ChatGPT or DeepSeek for investment advice. However, Exinity has already integrated this technology into the system of their app.
It remembers the preferences of the user and provides suggestions based on the search history and social media trends. This makes the user experience smoother.
Additionally, the app can also track social sentiments and make recommendations on the basis of market shifts. Line Ho Young explained this by using Elon Musk’s tweets about crypto as an example.
Musk’s opinion had an impact on the market. The system of the app keeps a track of all these social layers as well, so that the user doesn’t have to juggle through multiple sources.
Building a Reliable Partner Program
Line Ho Young also revealed that they had recently released their affiliate and partner program in December 2024. In reference to this, she also talked about the importance of data transparency and tracking
“I think one of the most underestimated areas is truly understanding your traffic sources,” she said. Knowing whether the traffic comes from Facebook or X is not enough. According to her, granular insights are necessary to optimize and save money.
Lastly, she emphasised on the importance of transparency by adding, “As a platform operator, I would want transparency and give that very transparency and knowledge to my partners.”
This sense of mutual agreement between advertisers and partners makes the partner program last longer. Finally, through the conversation, it was determined that transparency leads to scalability.
Final Thoughts
Line Ho Young Piteri, in her insightful conversation with the Affnook team, deduced that it is Nemo Money by Exinity that answers all the whats, whys, and hows of trading and investment.
For Line Ho Young, motivation does not just come from financial success, but it is also about empowerment and education. Through Nemo Money, Exinity redefines how users approach investing by making it safer, smarter, and simpler.
