At IGB Barcelona 2025, we had an inspiring conversation between Mukul Kaushik, Chief Revenue Officer at Affnook, and Levon Nikoghosyan, CEO of Affpapa, who also leads iGaming Club. They discussed about the most important aspects of the iGaming industry which is building honest partnerships and creating meaningful connections.
The igaming space is becoming more competitive each year and the need for trust, transparency, and collaboration is now most important. Levon, who has been at the forefront of connecting affiliates and operators globally, shared valuable insights into what it takes to build sustainable business relationships and how events like iGaming Club are shaping the future of the industry.
The Vision Behind Affpapa and iGaming Club
Affpapa has become a well-known name in the iGaming world for its role in connecting affiliates and operators — both online and through physical networking events. Levon explained that Affpapa and iGaming Club were created to bridge the gap between different sides of the industry.
“We wanted to create a space where affiliates and operators can find each other easily, communicate directly, and build relationships that last,” Levon shared.
Through their online platform and live events, Affpapa enables professionals to form partnerships based on shared goals, not just numbers. The addition of iGaming Club as a dedicated networking brand has taken this mission even further — offering people the chance to meet face-to-face, exchange ideas, and form meaningful collaborations that can’t always happen online.
Levon proudly mentioned that iGaming Club has hosted successful events in the past and is returning to Malaga this year, followed by another major conference in Cancun later in November. Each event brings together a carefully selected group of industry leaders, affiliates, and operators for high-quality, focused networking.
The Power of Honesty in Partnerships
One of the most striking takeaways from the discussion was Levon’s emphasis on honesty as the foundation for any successful business partnership.
In an industry as dynamic and fast-moving as iGaming, where data, traffic, and conversions drive business decisions, honesty often becomes the key differentiator between short-term and long-term success.
Levon said it best:
“To be honest despite any possibilities of cutting costs or sending irrelevant traffic. The best thing is to stay transparent because, in the end, creating a long-lasting relationship with your partner in iGaming requires that.”
For him, honesty and trust are not just ethical principles — they’re practical strategies for building stronger businesses. When affiliates and operators are upfront about expectations, performance, and challenges, both sides can work together to achieve better results.
Mukul agreed, pointing out that at Affnook, many clients come looking for the “right partners” — and that trust plays a central role in helping those partnerships thrive. He added that long-term collaboration and mutual respect ultimately bring more value than short-term gains.
Networking and Collaboration: The Real Growth Drivers
The iGaming industry thrives on relationships. Whether it’s an affiliate promoting an operator’s brand or an operator looking to expand into new markets, success depends on finding the right people to work with.
That’s exactly what Affpapa and iGaming Club aim to achieve. Through well-curated networking events, they help industry professionals meet in a more personal and productive setting — moving beyond just digital introductions.
Levon explained that the upcoming iGaming Club Malaga conference will be a two-day niche event that focuses purely on affiliates and operators. The goal is to give attendees an environment where they can connect, collaborate, and build stronger partnerships without the distractions of massive, crowded expos.
Mukul, who has attended many industry events, shared that he found iGaming Club particularly valuable because it brings together a smaller, more relevant audience — the kind of setup that fosters deeper conversations and real opportunities.
Both agreed that the right networking platforms not only help businesses grow but also strengthen the entire ecosystem by encouraging ethical practices and long-term cooperation.
The Future of Affpapa and iGaming Club
Looking ahead, Levon and his team are focused on expanding Affpapa’s global reach while keeping their core values intact. With successful events behind them and more lined up in 2025, their goal is to make iGaming Club the go-to destination for industry networking.
Their roadmap includes:
- iGaming Club Malaga (May 2025) – A focused two-day conference for affiliates and operators.
- iGaming Club Cancun (November 2025) – A new location to bring the community closer to the Latin American market.
Beyond events, Affpapa continues to grow its digital platform, providing affiliates and operators with a seamless online space to connect and collaborate year-round.
A Shared Message for the Industry
The conversation wrapped up with a simple but powerful message from Levon:
“In this industry, it’s all about relationships. Be honest, stay professional, and focus on building real connections. That’s how you last long in iGaming.”
His words capture what makes companies like Affpapa and Affnook so important to the industry — they believe in growing not just through technology or traffic, but through trust and human connection.
As Mukul concluded, events like iGaming Club Barcelona and the upcoming Malaga and Cancun conferences are perfect reminders that behind every deal and every campaign, there are people — and when those people connect with honesty and respect, success naturally follows.
In summary, this conversation between Mukul Kaushik and Levon Nikoghosyan is a great reminder that in iGaming — just like in any other industry — it’s not just about competition, but collaboration. Building honest, transparent, and long-term partnerships is what truly drives progress.
