At iGB Live Barcelona 2025, the energy was high, and the excitement was palpable. As part of Nook Talks, Mukul Kaushik had a chance to sit down with Viktoria Erci, Affiliate Manager at MaxWeb Inc., to discuss their impressive winning streak at the conference and how they approach affiliate events with precision and teamwork.
MaxWeb has built a reputation as a performance-based affiliate network, specializing in helping affiliates and advertisers maximize results across multiple verticals, including Health & Fitness, Digital Software, Weight Loss, and Anti-Aging offers. With in-house technology developed over 14 years, exclusive and non-exclusive offers, and flexible payout structures, MaxWeb has become a go-to network for affiliates seeking high-converting campaigns.
But this episode wasn’t just about affiliate marketing metrics — it was also about how the MaxWeb team dominates raffles and maximizes opportunities at events like iGB Barcelona.
Winning the Raffles: A Team Approach
Viktoria shared how the MaxWeb team managed to win big at iGB Barcelona, bagging prizes like a PlayStation 5 one day and an iPhone the next.
“What’s our secret?” Viktoria laughed. “Sign up for everything, and then divide and conquer.”
This clever strategy involves splitting team members across multiple raffles. If two raffles happen simultaneously, one person covers one, while another team member handles the other. The approach ensures maximum coverage and participation.
The team emphasized the importance of coordination and communication. Sometimes, if a team member can’t attend a raffle in person, they’ll call a colleague to cover it — making sure the opportunity isn’t missed.
“If you’re at a conference, sign up for every raffle possible. Then split the team to cover multiple events. That’s how you win,” Viktoria explained.
While it might sound playful, this method also reflects MaxWeb’s precision and planning mindset — a philosophy they apply not just to raffles, but to affiliate marketing as a whole.
Affiliate Partnerships and Support
MaxWeb’s team also talked about the importance of working closely with affiliates. The network is designed to give partners access to high-converting offers, exclusive deals, and dedicated support.
Affiliates working with MaxWeb benefit from:
- Weekly payouts, with high-volume affiliates receiving payouts three times a week
- Multiple payout models, including Revshare, CPA, CPL, and JV
- Dedicated account managers available at all times via Skype
- An in-house engineering team to resolve technical issues quickly
This level of support allows affiliates to focus on driving results while knowing they have a reliable partner backing them up.
“Our goal is to make sure affiliates have the best experience possible and access to the highest-converting offers,” Viktoria said.
The MaxWeb philosophy is simple: build trust, provide value, and ensure success for affiliates and advertisers alike.
Maximizing Events Like iGB Barcelona
The conversation also highlighted how MaxWeb approaches industry events strategically. Conferences like iGB Barcelona are more than just networking opportunities; they are platforms to showcase offers, meet new partners, and gain industry insights.
The MaxWeb team treats these events as mini-campaigns, carefully planning who attends which sessions, how to engage with affiliates, and how to maximize every opportunity. Winning raffles is just a fun example of their attention to detail and team coordination, but the same principles apply to business: preparation, communication, and teamwork lead to success.
“You can apply the same strategy to your campaigns. Be organized, communicate clearly, and make sure your team covers all angles,” Viktoria explained.
About MaxWeb
For those unfamiliar, MaxWeb Inc. is a leading performance-based affiliate network that focuses on delivering high-quality traffic and conversions. With exclusive and non-exclusive offers across multiple verticals, MaxWeb has been helping affiliates and advertisers succeed for over 14 years.
Some key points about MaxWeb include:
- Health & Fitness, Digital Software, Weight Loss, and Anti-Aging offers
- Flexible payout models: Revshare, CPA, CPL, and JV
- Weekly payouts, with frequent payouts for high-volume affiliates
- In-house technology and dedicated support team
MaxWeb’s approach combines innovative technology, reliable support, and a partner-first mentality — a combination that has helped them become one of the most trusted networks in the affiliate space.
Key Takeaways
From the Nook Talks episode with Viktoria Erci, here’s what stood out:
- Teamwork wins – Whether it’s raffles or campaigns, a coordinated approach yields better results.
- Sign up for every opportunity – MaxWeb’s strategy of covering multiple raffles reflects the same mindset in affiliate marketing: maximize exposure and engagement.
- Dedicated affiliate support matters – Providing strong, accessible support ensures that affiliates can succeed and grow alongside the network.
- Preparation is key – Planning, coordination, and clear communication are essential at events and in day-to-day affiliate management.
Final Thoughts
The MaxWeb team at iGB Barcelona showed that success is about more than just luck. It’s about strategy, teamwork, and maximizing every opportunity. Whether it’s winning a PlayStation, an iPhone, or high-quality leads for affiliates, the principles remain the same.
Watching their approach in action was both fun and educational, showing that even playful strategies like raffle-winning can teach lessons in planning, collaboration, and execution.
For affiliates looking to grow and succeed, partnering with a network like MaxWeb — one that combines technology, support, and experience — can make all the difference.
