Affiliate marketing is changing fast and new tech, tighter regulations, and shifting markets mean marketers have to adapt every year. At IGB Barcelona 2025, Jeremy Castillo, Sales Head for EU at Affnook, sat down with Paramveer Singh, Founder and CEO of Click Orbits, to talk about what’s going on in the performance marketing world, the challenges today’s marketers face, and what’s coming next.
This chat was part of Nooktalks, Affnook’s interview series where industry pros share stories, ideas, and predictions from big global iGaming and affiliate events.
Meet Paramveer Singh – The Vision Behind Click Orbits
Paramveer started Click Orbits over five years ago. His agency helps brands get more users whether on websites or mobile apps across different industries. They use smart data, tech tools, and well-planned strategies to make sure brands reach the right people.
“We focus on user acquisition across different verticals of brands — both in web and app traffic,” Paramveer said.
Thanks to this focus on quality and building trust, Click Orbits has created strong partnerships with clients around the world and consistently delivered measurable growth.
How Affiliate Marketing is Changing
When Jeremy asked about changes in the industry this year, Paramveer pointed to one clear shift: tracking and compliance standards are now tougher.
“Tracking and compliance are becoming more stringent, and brands are getting more specific about KPIs. While it’s getting more challenging, it’s also moving in the right direction,” he explained.
In his view, stricter rules are a sign the industry is growing up. Accurate tracking and transparency mean advertisers get real value, and affiliates build trust. Instead of chasing quick wins, the focus is now on reliable, long-term results.
First Time at IGB Barcelona
IGB Barcelona 2025 was Paramveer’s first time at this conference. He’s attended big events before — like Affiliate World — but thought Barcelona was special.
“This is my first time at IGB in Barcelona, and I think it’s one of the best conferences this year,” he said.
He liked how spacious, scenic, and relaxed the setup was, making it easy to have meaningful networking conversations without feeling crowded.
Plans for 2025
When asked about his travel plans for next year, Paramveer had a packed schedule:
- AWA in Budapest, Bangkok, and Dubai
- IGB London in summer
For Click Orbits, these events are not just about meeting people — they help connect with advertisers and affiliates from different countries, especially markets like Taiwan and Thailand.
Jeremy closed the interview with an open invitation for anyone in the casino affiliate space to connect with Paramveer or reach out through him for an introduction.
Big Takeaways
This chat showed how affiliate marketing is moving away from just pushing big numbers. Today, it’s about:
- Quality traffic
- Strong compliance
- Trust between brands and affiliates
- Clear, measurable results
Paramveer and Click Orbits represent this new way of working — focusing on value, transparency, and steady growth in a highly competitive space.
As 2025 unfolds, leaders like Paramveer will be shaping what affiliate marketing looks like in the future.
