Insights from IGB Live Barcelona 2025: Conversation with Minna Pousette of Bazoom Group

At IGB Live Barcelona 2025, one of the engaging highlights of the conference was a candid discussion between Jeremy Castillo of Affnook and Minna Pousette, Senior Partnership Manager at Bazoom Group. Their conversation touched on the exciting world of SEO, off-page strategies, link building, and the vibrant iGaming conference scene.

Introducing Minna Pousette

Minna Pousette is a seasoned professional in the SEO and affiliate marketing space, representing Bazoom Group, a company that specializes in off-page SEO and operates a comprehensive marketplace for links. With years of experience and a clear passion for her work, Minna brings deep expertise to the table, helping affiliates and operators optimize their digital presence and grow their businesses efficiently.

When Jeremy asked her about the conference, Minna’s enthusiasm was immediately apparent. Having attended 22 conferences a year, she highlighted IGB as her personal favorite. She explained that IGB is not just about formal meetings — it’s a place where meaningful connections happen, insights are exchanged, and the iGaming community comes together in a way that’s both productive and enjoyable.

Expectations and First Impressions

For Minna, attending IGB Live Barcelona was an exciting experience. She shared that while the flight connections from Malta were a bit tricky, with limited direct options, the journey was worthwhile. Once in Barcelona, she immediately appreciated the energy and the professional networking opportunities the event offered.

She spoke about her first full day at the conference, which included attending ICE, a day filled with networking, learning, and meeting people from across the iGaming ecosystem. She highlighted the value of face-to-face interactions, which allow for deeper conversations and stronger relationships than online meetings can often provide.

The Importance of Link Building and SEO

A major focus of the discussion was off-page SEO and link building, areas in which Bazoom Group specializes. Minna emphasized that link building remains a critical component of affiliate success. In today’s competitive digital environment, high-quality backlinks and strong off-page strategies can make a significant difference in search rankings, traffic, and ultimately revenue.

Minna also highlighted how affiliates increasingly need expert support in navigating SEO. Whether it’s optimizing existing content, building authoritative backlinks, or understanding market trends, having the right tools and guidance is essential. For her, attending conferences like IGB Live provides an opportunity to showcase Bazoom Group’s capabilities and connect with potential partners who share similar goals.

Collaboration and Partnership Opportunities

During their conversation, Minna also shared insights into Bazoom Group’s collaborative approach. She explained that their partnerships are not transactional but built on shared growth. “We work with a lot of affiliates and operators,” she said, “and I really need off-page SEO and link building, but everyone needs that.”

Her emphasis on collaboration reflects a broader trend in the iGaming and affiliate space: success comes not just from individual effort, but from strategic partnerships. Companies like Bazoom Group and Affnook can combine their strengths — advanced tracking platforms, affiliate networks, and SEO expertise — to help clients maximize their performance.

Memorable Moments at IGB Live

Minna also recounted a memorable moment from the conference: a small act of kindness when a fellow attendee needed assistance. She shared how her team helped a participant who was unwell and had lost her phone. While seemingly minor, these moments underline the human side of events like IGB Live, where networking, support, and empathy are as important as business deals and presentations.

Additionally, Minna and Jeremy discussed Affnook’s tracking platform, Athnook by Crack, highlighting how innovative technology helps affiliates and operators streamline their campaigns and make data-driven decisions. For Minna, seeing new technologies in action at the conference reinforced the importance of keeping up with industry trends and continuously improving service offerings.

A Conference Full of Potential

IGB Live Barcelona 2025 proved to be more than just a networking event; it was a hub of ideas, opportunities, and insights. Minna’s experience reflects the broader sentiment among attendees: conferences are an essential part of professional growth in the affiliate and iGaming industries.

She also expressed optimism about future collaborations: “Hopefully, we can do a lot of business together. Loads and loads. We work with a lot of affiliates and operators.” This enthusiasm highlights how meaningful connections at conferences can lead to real-world impact, from new partnerships to innovative projects that drive industry growth.

Looking Ahead

For Minna and Bazoom Group, the conference provided clarity on next steps:

• Strengthening relationships with affiliates and operators.
• Expanding the reach of off-page SEO and link-building services.
• Exploring potential integrations with platforms like Affnook to deliver more comprehensive solutions.

As the iGaming and affiliate marketing landscapes continue to evolve rapidly, staying connected, informed, and collaborative remains critical. Conferences like IGB Live not only facilitate these connections but also provide a platform to exchange knowledge, discuss challenges, and celebrate shared successes.

Final Thoughts

The conversation between Jeremy Castillo and Minna Pousette at IGB Live Barcelona 2025 highlighted the human side of the iGaming industry. While technology, platforms, and SEO strategies are crucial, it is the relationships, collaboration, and shared insights that truly drive progress.

Minna’s energy, expertise, and dedication exemplify the spirit of the conference — a space where knowledge meets opportunity, and where partnerships flourish. As both Bazoom Group and Affnook continue to innovate and grow, the connections made at IGB Live will no doubt play a pivotal role in shaping their future strategies.

For attendees, operators, and affiliates alike, the takeaway is clear: invest in relationships, embrace innovation, and never underestimate the power of collaboration.

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